APPLYING DESIGN THINKING

Design thinking has gained momentum over the years as an effective approach to solving problems and developing quality products and services. This may sound like a fairly standard workplace strategy, but what sets it apart from others is the transition from asking how businesses can sell something to asking how they can solve something for their clients.

Tim Brown of IDEO, a thought leader in the field of design thinking, defines it best as “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible.” At Azul Arc,  we have embraced the key ideas associated with the design thinking process: