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Design Thinking

Design Thinking in Action at Azul Arc

Discover how Azul Arc leverages the principles of design thinking to revolutionize their UX strategy, create user-centric applications, and build captivating websites that delight users.

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From RN to PM: My Journey from Healthcare to Technology

As a bedside nurse, I spent many years working directly with patients. During that time, I was offered an opportunity to help implement a new Electronic Medical Record system at the hospital. In this role, my passion for the technological side of healthcare flourished. I saw how new technologies make our healthcare environment safer and more efficient. At the same time, I was frustrated by the gaps between existing technologies and the services that are actually necessary in the field .

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Scrum, Agile, Scrum Master

Scrum 101: Understanding the Basics

Scrum is an Agile framework that provides a flexible and efficient approach to managing and completing complex projects. It is widely used in software development and has become one of the most popular methodologies for managing projects in today’s fast-paced business environment. At Azul Arc, we have made ourselves more accountable and productive by adopting the Scrum framework as our primary methodology for managing projects.

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How Azul Arc can Help Increase your Sales

In today’s digital age, having a strong online and optimized presence is essential for businesses of all sizes and industries. A well-designed website or app can help attract new customers and increase sales by providing a convenient and engaging way for people to learn about and purchase products or services from your business.

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Invest in UX Research, Avoid Costly Mistakes

UX Research is a critical component for any business trying to better understand their customers. It aims to define “the who” (i.e. who are the adopters of your product) and “the what” (i.e. what problem are you solving for them?). Information gathered from UX research informs design decisions through the entire product life cycle.

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