From websites to mobile and business applications with a user-focused design, one of the building blocks is information architecture. No matter what your digital project is, it is imperative that the end user find what they are looking for in the place they expect it to be. Card Sorting is a user-focused tool
User-Focused Design with Card Sorting Read More
“On Demand” services have had a significant impact on our economy and the services we use today. It’s made life easier – from how we travel, what we eat and where we vacation (think Uber, Postmates and Airbnb). Traditional B2C firms are racing to adopt this approach as an enhancement to their customer experience.
We have a plethora of browser apps on the market, and the last thing we need is more mobile apps that essentially do the same thing. Search browsers have a pretty standard format with a search bar and list of results. I know what you’re thinking; what’s wrong with following industry standards?
Mobile App Design Review | Cake Browser Read More
A new job means reading about processes and understanding how to be successful at your new role. You read so much information that often you have to go back and look for it, but it’s either hard to find or your information isn’t up to date, right? Wrong! inSITE made onboarding easy for me when I joined Azul Arc.
4 Reasons Why You Need inSITE to Improve Onboarding Read More
The number of smartphone users in the U.S. has risen steadily over the last several years and
forecasts estimate that smartphone penetration in North America will also continue to rise steadily
into the future. Studies show an average user spends 90 percent of his/her total time on a mobile
device in mobile applications.
3 Reasons Mobile Apps are Essential to Business Read More
The days of lugging around a laptop to every meeting are diminishing, and we have the rise of business apps to thank for that. Here are my Top Ten Sales Apps that I use on a regular basis:
Top 10 Sales Apps for 2017 Read More
Last night, No. 1 UNC beat No. 1 Gonzaga 71 – 65 in a back-and-forth, nail biter. Even though the game offered quite a bit of lead changes and officiating drama, we know what match you were really looking forward to: our Battle of the Apps. A few weeks ago we launched a campaign to determine
Battle of the Apps: Winners! Read More
It’s March, and March means the end of Winter, beginning of Spring and a whole lot of sports. From the start of professional soccer to pre-season baseball, the month of March offers unparalleled sports action. But March is best known for college basketball. The 2017 NCAA Men’s Basketball Tournament, colloquially known as “March Madness“
March Madness: Battle of the Apps Read More
We were happy to sponsor and support digital innovation & creativity at the Technology Association of Georgia Mobile Marketing Hack-a-Thon this past month. This dynamic event explored best practices for creating mobile apps that your users will love!
TAG – Mobile Marketing Hackathon! Read More
With a total of 50 million apps being downloaded every day, one in four downloaded mobile apps is never used and discarded. 90% fail due to poor performance and design. With such drastic statistics, developing a mobile app may seem like a daunting task. Yet the importance of mobile in today’s world is undeniable.
4 Key Steps to Building a Successful Mobile App Read More
