UX Research is a critical component for any business trying to better understand their customers. It aims to define “the who” (i.e. who are the adopters of your product) and “the what” (i.e. what problem are you solving for them?). Information gathered from UX research informs design decisions through the entire product life cycle.
Invest in UX Research, Avoid Costly Mistakes Read More
There’s nothing we love more than going out for lunch together as a team. Our location in West Midtown enables us to try various restaurants in the area. Here’s a guide of our team favorites depending on the occasion.
Azul Arc’s Official Guide to Restaurants in the Westside Read More
Product roadmaps are long-term product development plans, which require leadership to define their business goals and articulate a strategy for achieving them. Effective product roadmaps align stakeholders by supporting business objectives and product strategy.
5 Steps for Building an Agile Product Roadmap Read More
We know you’ve heard it before and seen a stream of articles on hybrid, remote and other forms of work these days. So now it’s about “real world” experiences and here’s ours – what worked for us and what didn’t!
Throughout the pandemic, we’ve followed an approach of being safe and smart and had our share of false
Our Experience with a Hybrid Workspace Read More
Is your app growing faster than you can keep up with? You’re not alone. Many startups face this issue at some point. Here is how to develop an app with scaling in mind: When building an app, it’s important to think about how the app will scale. This means considering things like how the app will handle increased traffic, how it will store data, and how it will manage resources.
In today’s business world, the conventional wisdom is that companies must compete at the margin for incremental market share. But what if there was a better way? What if there was a way to achieve market dominance by offering a tremendous leap in value? This is the power of value innovation.
Value Innovation: It’s time to re-imagine your company. Read More
Creating a “Growth Mindset” culture is one of the core values at Azul Arc. We strive to incorporate this methodology in our hiring process and everyday practices. In this post, hear from one of our team members, Sam Hartz, on what it means to have a Growth Mindset.
The Importance of a Growth Mindset Workplace Read More
What makes a good user experience? Whether you’re an experienced design professional or purely a user, you can sense the quality of a website’s or app’s User Experience (UX). It’s great when the answers to all of these questions are ‘yes’, but the frustration a user feels
An Introduction to Object Oriented UX Read More
