The mobile app development industry is continuously evolving, more so in 2020 than ever before. Staying up to date with the latest trends is arguably the most crucial aspect of success in this space. The following mobile app trends augment user experience in ways far beyond flashy graphics and accessibility. We have selected the top trends that will make the greatest impact in the world of mobile app development.
1. Internet of Things (IoT) App Integration
People have grown accustomed to using technology to improve their everyday life. Smart home technology is a perfect example of the rise in IoT and mobile app development. As a result, now we can control our thermostat, property security, lights, and appliances from across town which had all been a result of the rise of IoT. Rather than focus on the Internet itself and all of the functional, communication, and entertainment value it brings, now we have the ability to involve objects and physical systems to become a part of the digital landscape. Below are the 7 industries that will be radically changed by the IoT.
- Smart Buildings
- Financial Services
2. Mobile Commerce
A huge percentage of people already shop from their smartphones every day. Accessing e-commerce sites is nothing new in the mobile app world. In 2020 and beyond, an increase in mobile wallets, blockchain technology for financial transactions, and complete money management in virtual or digital space. Statistics show that more people than ever before are trusting wireless connections with their financial data and commerce management and will continue to do so into the future. Every single person and business selling online is competing with giants like Amazon. To keep pace, you need to replicate what makes those brands so successful; an app is at the top of that list. Below are some benefits of investing in m-commerce:
- Manage your purchases and returns
- Easy repeat purchases
- Convenient shopping
- Interactivity and ease
- Direct alerts about new products, updates, discounts and promotions.
3. Artificial Intelligence (AI)
Development itself gets a boost from AI and machine learning (ML) with systems that extrapolate data in ways that humans cannot hope to do. When it comes to what apps do in 2020, AI also fuels functions as widely varied as medical research and marketing projection. Innovative methods use AI to both create the “perfect” mobile app for a specific market and lets people use them more successfully and efficiently.
Why is artificial intelligence important? AI automates repetitive learning and discovery through data. Instead of automating manual tasks, AI performs frequent, high-volume, computerized tasks reliably and without fatigue. AI can also help businesses increase sales, detect fraud, improve customer experience, automate work processes and provide predictive analysis. Artificial intelligence can be used in many sectors such as transportation, finance, healthcare, banking etc. Below are some reasons to begin investing in AI.
To take advantage of this emerging AI application, you won’t necessarily have to invest in costly software. Instead, optimize your business by integrating some AI into your website or current apps:
- Language translation
- AI-enabled face unlock
- Predicting user behaviors
- Smart camera with subject identification
- Customized chatbot
4. Augmented Reality (AR)
AR use during the developmental phases of mobile app development allows creators to explore possibilities in virtual space and time that closely mimics reality. The end-user experience becomes richer and more effective, too. Virtual and augmented reality apps continue to infiltrate e-learning opportunities, communications, and entertainment in a huge way. Of course, AR also helps savvy companies market their products in a much more personalized way to their target consumer base. Below are some popular augmented reality examples:
- Manufacturing: 3D augmented reality saves time and money in the development process
- Education: By incorporating gaming elements into the classroom, AR provides an exceptional experience for both teachers and students which helps engage students and improve learning
- Healthcare: 3D visualizations of organs from different angles help surgeons make more precise stitches, increase success ratios, and helps save lives
- Food and beverage industry: AR can make it easier for end consumers to get detailed information of ingredients and nutritional value of food items in restaurants
- Marketing: AR adds life to formerly static marketing mediums. It enables marketers to include 3D animations, video and targeted information into AR-based storefronts, brochures, posters, t-shirts, flyers, and billboards.
5. On-Demand Mobile Apps
With popular apps like Uber and DoorDash already well-established in the market, the idea of on-demand mobile apps is nothing new for 2020. However, the market is projected to expand considerably as people get used to ordering a variety of products and services from the convenience of their smartphone. The majority of non-business computing and e-commerce is done from mobile devices these days. This translates into a massive opportunity for developers and service providers across industries to get in on the on-demand market.
Following industries are there which are generally influenced by on-demand mobile apps:
- Food delivery
- Home Cleaning
- Logistics and transportation
- Car booking
Summary: Why invest in these trends?
Mobile app development trends of 2020 continue to add efficiency, increased access and personal control, and a lot of entertainment to people’s lives. The world has gone digital, and expectations of immediate responses, communications, and services can use to fuel the growth of things like the Internet of Things, augmented reality, and a huge variety of on-demand apps that can get to everything from delivery pizza to car repairs at the side of the road to retail corporation logistics management with a few taps on a smartphone screen. All of this essentially means, happier customers, repeat business, and more profits in your wallet… or digital wallet 😉
At Azul Arc, we are obsessed with keeping up with the latest trends and understanding what is driving the most amount of profits to a business when utilizing technology. We would love to be your technology partner, and we are open to having any discussion around your business and helping you understand how mobile apps can be incorporated into your business to drive growth, interest, and engagement.