Azul Arc

Many teams claim they’re using Agile simply because they have stand-ups, follow sprints, or conduct retrospectives. However, Agile isn’t just a set of rituals—it’s a mindset, a cultural shift in how work gets done.
We’ve all been there. That moment you look back at something you once proudly delivered—and cringe. Maybe it was a deck. A website. A client workshop.

In 1969, Dr. Martin Barnes had created the concept of the “Iron Triangle”. This traditional waterfall approach highlighted the interdependent relationship between three key factors –scope, time, and cost. These factors were considered “iron” because of the fundamental constraint that you could not change one without affecting the others.

Ask anyone in the corporate world what is their least favourite activity? The answer is almost always unanimous. Meetings! Boring, tedious, too-long meetings that could very easily have been far shorter, more focused, or even replaced by an email.

In today’s constantly evolving business landscape that’s fraught with uncertainty and risk, companies need a reliable way to test their ideas before committing their resources. That’s where the FACT framework can prove to be of invaluable assistance.