Why ‘Ease of Use’ Is the Secret Weapon Behind High-Converting Products
In a world where digital competition is fierce and customer attention spans are short, ease of use is no longer optional—it’s a critical sales enabler. According to a study by Forrester, a well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. That’s not just aesthetics—that’s revenue.
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