RF Installations

RF Installations has spent over 20 years building a reputation as a national leader in flooring installation and renovation. The company serves major property management firms, hospitality brands, and multi-family developers across the country. The work speaks for itself. The website didn’t.

Their existing site had stayed relatively steady over the years, and the structure hadn’t kept pace with how the business actually operates. Key services were buried, navigation paths were unclear, and prospective clients had to work too hard to find what they needed.

We started at the foundation. Before touching a single design element, we rebuilt the sitemap from scratch, mapping every page to a clear user intent: property managers looking for national coverage, facility teams evaluating service capabilities, and decision-makers ready to request a quote. From there, we designed a clean, confident site around their existing brand identity, giving RF Installations a digital presence that finally reflects the scale and professionalism their clients already know firsthand.