An award-winning agency built on being bold with a website that played it safe.
FRENZY is a company that lives on making a statement. They’ve won a Cannes Lion. They’re on the Inc 5000. Their client list includes Verizon, Comcast, Slack, Hootsuite, NCR Voyix, and Ryder. The company’s whole identity is built around being bold, direct, and a fearless.
Their website didn’t reflect what FRENZY provides their clients. What should be felt and perceived through experience was attempted to be explained in words.
Azul Arc was brought in to help answer potential clients’ top questions:
“Why would I pick you over the fifteen other agencies in my inbox?”
and
“What is a FRENZY?”
FRENZY’s Lead Client Strategist Elizabeth Williams put it plainly during our website strategy workshop:
“The current brand is very much not who we are anymore.” The site had been built to reflect an earlier version of the company, and the business had outgrown it.”
Our Approach
A high bar from day one — go spicy or spicier.
Target Experience
Bold. High energy.
We wanted someone landing on frenzy.agency to actually stop scrolling. High-impact visual moments followed by clean, readable content sections.
Timeline
5 Months
A launched product that reflects genuine collaboration across 5 months of strategy, design, development, testing and deployment.
Technology Stack
WordPress
The site was built on WordPress with staging and production environments, plus post-launch hosting and maintenance support.
Launch Kit
Going live
Launch day deserves its own look. No better way to celebrate than with custom imagery for posting.
Frenzy’s reaction
"You captured the essence of FRENZY and brought it alive!"
Georgia's Office of State Administrative Hearings to run its entire docket on a custom platform we designed and built. 50,000+ cases a year, zero paper.
Georgia's Office of State Administrative Hearings to run its entire docket on a custom platform we designed and built. 50,000+ cases a year, zero paper.
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