6 Symptoms of a Website in Need of a Redesign

6 Symptoms of a Website in Need of a Redesign

Did you know that you should redesign your website at least every three years? Don’t panic if it’s been longer; we’ve been there too. Now, more than ever, having a fresh digital presence is crucial no matter what industry you’re in; if your website is poorly designed or outdated, it can hurt your bottom line.

When trying to figure out if your website is in need of a redesign, ask the following questions:

1. Is your website mobile friendly and responsive? 

Over 60% of all web traffic comes from mobile devices — and this number is only going to increase over time. Your site should display correctly and operate the same across all devices so that people can access it regardless of what device they’re using.

2. Are visitors complimenting your website? Or are they complaining about it?

If the answer is the former, then you are on the right track. If the answer is the latter, then take that feedback and use it to create a site that better aligns with the needs and preferences of your customers. Even if visitors aren’t  providing direct feedback, a high bounce rate may indicate customer dissatisfaction with your site. Visitors may be confused by your website’s navigation or find it difficult to find the information they need. Gather customer feedback to identify their pain points and make the appropriate changes to your site. .

3. Does your website look modern?

Best practices for website design have  changed dramatically over the past few years, and your website should reflect those changes . Take a look at some popular sites like Facebook or Twitter and see how they’ve evolved over time. Are there any features or design elements that you’d like to incorporate into your own site?

4. Are you experiencing growth with your current site?

Growth can mean different things depending on what your site’s objective  is. Whether your objective is brand awareness, sales, or product education,  if you’ve  experienced a decline in traffic or low conversion rates, it’s time to consider what factors may be influencing this. A new look can improve user experience and simplify website navigation, thereby increasing your search engine rankings. . 

Caveat: If you don’t have enough website traffic, you can’t expect a redesign to change that. A redesign may increase  traffic, but it won’t fix the underlying problem; people aren’t finding your website in the first place. This brings us to our next question. 

5. Are you ranking low on the search engine?

One of the main reasons that websites have low rankings is because they have low quality content. When redesigning your website take the opportunity to go over all of its content and make sure it’s original content that will engage your audience. By redesigning your website with higher quality content  you can increase user satisfaction, which leads to lower bounce rates and longer time on page. An improvement in these metrics will lead to a better ranking on search engines. 

6. Do you have a slow  loading time?

A slow loading time can have a detrimental effect on your site’s success. Two additional seconds of loading can increase a site’s bounce rate by 103% and 100 extra milliseconds can cause your conversion rates to decrease by 7%.  Some of the primary causes of slow loading time are large media files, poorly-written scripts conflicting with other site elements, and having too many plugins. Redesigning your website and resolving these issues can speed up loading time, and encourage customers to stay on your site for longer .

Depending on your own answers to these questions, it might be time to take a look at redesigning your own website. Azul Arc is here to help with your website redesign projects and create beautiful sites that showcase your business and turn potential visitors into your new clients. A responsive design will allow potential customers to reach out and communicate with you right away. Time to breathe new life into that old site.

To learn more about us and our previous projects, read reviews left by clients on our Clutch profile or contact us directly to get started on your next project.