Before creating an industry-leading visualization application, Shaw’s team needed to gain insight into user requirements, preferences and desires for an online, interactive flooring tool. Our research was comprised of a two-pronged approach. We observed and interviewed designers and the planning tools they currently interact with to map their expectations, needs and current pain points. We also tested specific interactions within our prototypes, capturing valuable feedback about preferences for design and features.
Our research left us with a clear strategy and a finalized prototype for an intuitive, easy-to-use tool targeted towards designer capability in the early stages of a project.