Panolam Surface Systems is a leading provider of integrated surface solutions. Panolam’s laminate surfaces are used in countless industries – from Education to Hospitality to Healthcare – and their website is the number one source of marketing and information for stakeholders. With multiple brands, product types and users, having the right the site architecture was imperative. This strategy phase allowed us to conduct targeted industry research, connect with real users, and hold internal work sessions to map out important functionality prior to design and development. This preliminary planning not only improves user experiences, but also helps avoid costly development changes.