Renderings allow designers to envision a product in a real-life setting, without the need for project photography. In the building product industry, proper product photography can be not only difficult, but also expensive. When a new product line is coming to market, or an existing product needs to be showcased, Panolam turns to our Custom Design Services team to create custom digital renderings. These graphics allow designers to visualize a variety of products, colors, and customizable surfaces in different room scenes using Panolam’s system of products. The images are produced in a way to highlight the product in a photo-realistic environment for design-inspiration and product marketing. These digital renderings are used by Panolam for marketing collateral, digital design, print advertising, product sales, and a customized visualization tool.